Review & Reader Comments
Read the exhaustive review of "The INDIAN reTALES" in The Hindu Business Line.
A few reader comments about the book -
Dear Rajesh, I’d like to thank you for this wonderful book on retail industry of India. Being a student of Retail management, I was looking for such a book for a long time. I want to enter the retail industry as a manager, and would like to start my own biz later. Since the ‘FDI in retail’ row is at its peak these days, we can’t ignore the topic. It will be asked in GDs and PIs. Your book provides answers to the questions they ask (CRM, CSR, technology, problems, scope etc). Better than my text book. Good value for money.
- Mr. Nitin on Flipkart
I have completed your book. To begin with, let me thank you for writing such a wonderful book! I read it like a novel and this is the beauty of this book. Reading this book was like a guided tour of the world of retailing. What makes your book more relevant and different from other books is that you have not lost sight of the unorganized retailing. In fact throughout the book you have made contrasts and comparisons with the local stores and their practices. It is important to do so because this is where the competition lies
for the moder format stores.
Prominent textbooks on retail management completely miss this aspect. It may be OK with American and European authors doing so because their economies have a higher share of organized retail but what makes me feel sad is even Indian authors, while writing textbooks on retail, talk about orgaized retail only which has about 5-6% share in India.
True life customer stories and experiences in your book are great sources for insight for real-life decision-making. I specially liked the store launch experiences and 15 litre cooking oil packaging situation.
This book would definitely be a part of our library as an important reference. I am sure our students would benefit from this. Wish your book great success.
- Dr. Harvinder Singh, Asstt. Professor, BIMTECH, Greater Noida
The INDIAN reTALEs gives a very good insight into retailing in India with some thoughts of history coupled with a very detailed coverage of the fundamentals of retailing. Well done and I wish you every success with its circulation.I can well remember out last time together and it is heartening to see that you have moved on to greater success.
- Mr. Owen Price, Retail Veteran, Former CEO of Woolworths, Former CEO of Dairy Farm and Former Director of Dairy Farm International Holdings Ltd. Singapore
Finished reading the Indian Retales over the weekend. I liked the book because the language used was simple and even though not meant to be a text book on retail, it has enough take-aways and learnings for someone like me who has not been into retail but is deeply interested in the sector. The personal anecdotes interspersed throughout the text made it interesting by giving a real-life example to the theory - even though in some cases the examples were repeated. A couple of things that may be considered for the next edition: In the section on customer loyalty, a mention can be made of techniques such as RFM that add more dimensions/parameters to estimating customer loyalty than just frequency of purchase. By adding photographs (where possible) in the jargon section, it will make it easier for readers to visualize the concept. Overall, a good value for money book.
- Pradyot, Associate at Diamond Management & Technology Consultants
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The INDIAN reTALEs is available at -
- Paperback version - Flipkart
- Kindle eBook version - Amazon
- iTunes download - iTunes - Books