Chapters in "The INDIAN reTALEs"
- Foreword by Mr Raghu Pillai
- Introduction
- Why these tales about the Indian Retail
- What to Expect from this Book
- Indian Retail & Retail Strategy
Indian Retail—Issues and Opportunities, Entering the Indian Retail Sector, Opportunities in Indian Retail, Basic Retail Model, Strategic Retail Management, Corporate Social Responsibility in Retail, Way Forward for Indian Retail
- Creating Customer WOWCustomer Expectations, Time vs Money, Delivering Better Value, Leveraging Events to WOW Customers, How Customers Perceive Pricing in Retail, Using CRM to Deliver Customer WOW, True-Life Customer Stories and Learnings
- Offering a Compelling Assortment
Private Labels in the Context of Differentiated Assortment, True Life Customer Stories and Learnings
- Store—the Face of any RetailerCreating a Memorable Store Experience, Store Staff Are Key, Shrinkage & Shoplifting, An Idea to Create a Mobile Store, Store Launch—Similarities to a 20:20 match, Store Launch Experiences, True Life Customer Stories and Learnings
- Landmarks and Memories of Indian Retail
India’s first corporate supermarket chain, A Giant Step for Indian Retail, Indian Retail’s first International recognition, Some personal memories Some
- Retail Jargon
The INDIAN reTALEs is available at
- Paperback version - Flipkart
- Kindle eBook version - Amazon
- iTunes download - iTunes - Books
- Introduction
- Why these tales about the Indian Retail
- What to Expect from this Book
- Indian Retail & Retail Strategy
Indian Retail—Issues and Opportunities, Entering the Indian Retail Sector, Opportunities in Indian Retail, Basic Retail Model, Strategic Retail Management, Corporate Social Responsibility in Retail, Way Forward for Indian Retail
- Creating Customer WOWCustomer Expectations, Time vs Money, Delivering Better Value, Leveraging Events to WOW Customers, How Customers Perceive Pricing in Retail, Using CRM to Deliver Customer WOW, True-Life Customer Stories and Learnings
- Offering a Compelling Assortment
Private Labels in the Context of Differentiated Assortment, True Life Customer Stories and Learnings
- Store—the Face of any RetailerCreating a Memorable Store Experience, Store Staff Are Key, Shrinkage & Shoplifting, An Idea to Create a Mobile Store, Store Launch—Similarities to a 20:20 match, Store Launch Experiences, True Life Customer Stories and Learnings
- Landmarks and Memories of Indian Retail
India’s first corporate supermarket chain, A Giant Step for Indian Retail, Indian Retail’s first International recognition, Some personal memories Some
- Retail Jargon
The INDIAN reTALEs is available at
- Paperback version - Flipkart
- Kindle eBook version - Amazon
- iTunes download - iTunes - Books