The INDIAN reTALEs
"The INDIAN reTALEs" by V Rajesh is amongst the first comprehensive books about Indian Retail. Starting off with some deep insights and analysis about the retail scenario, the author moves on to a prescriptive mode detailing out various ideas and approaches that a retailer can use to better their businesses.
Late Mr. Raghu Pillai, a pioneer and visionary of Indian Retail has written the foreword, wherein he strongly reiterates the huge potential of Indian consumers, their consumption story and hence retail.
The interesting part of the book is the perspective of treating the conventional stores with respect due to businesses which have survived for decades if not more. Instead of looking upon them as the hapless victims of chain stores, Rajesh looks at their unique strengths in some cases is a powerful competitive advantage.
The book has a liberal sprinkling of anecdotes, personal experiences and nostalgic references. The book stands out for the simple, straight forward manner of presentation and leaves the reader with insights into the retail sector and a lot of ideas. Interestingly, the ideas although presented in a retail context are relevant for several other businesses, namely those engaged in services.
The book is an ideal reference for anyone interested in Retail, especially Indian Retail. Given the various experiences and the learning from them, it would be equally useful for anyone in the services space. The reality is that anyone can read this book to understand how Retail works and therefore become more aware consumers and shoppers.
The INDIAN reTALEs is available at -
- Paperback version - Flipkart
- Kindle eBook version - Amazon
- iTunes download - iTunes - Books
Late Mr. Raghu Pillai, a pioneer and visionary of Indian Retail has written the foreword, wherein he strongly reiterates the huge potential of Indian consumers, their consumption story and hence retail.
The interesting part of the book is the perspective of treating the conventional stores with respect due to businesses which have survived for decades if not more. Instead of looking upon them as the hapless victims of chain stores, Rajesh looks at their unique strengths in some cases is a powerful competitive advantage.
The book has a liberal sprinkling of anecdotes, personal experiences and nostalgic references. The book stands out for the simple, straight forward manner of presentation and leaves the reader with insights into the retail sector and a lot of ideas. Interestingly, the ideas although presented in a retail context are relevant for several other businesses, namely those engaged in services.
The book is an ideal reference for anyone interested in Retail, especially Indian Retail. Given the various experiences and the learning from them, it would be equally useful for anyone in the services space. The reality is that anyone can read this book to understand how Retail works and therefore become more aware consumers and shoppers.
The INDIAN reTALEs is available at -
- Paperback version - Flipkart
- Kindle eBook version - Amazon
- iTunes download - iTunes - Books